Merchandise

As a small business catering to the festival scene, we understand the importance of crafting a standout brand identity that resonates with your audience and sets you apart from the crowd. Our mission is to assist you in curating a memorable and cohesive brand that captures the spirit of your festival and deeply connects with attendees.

Imagine offering festival merchandise – from vibrant t-shirts and eye-catching stubby coolers to practical lanyards – each item reflecting the unique personality and vibe of your event.

We're here to guide you in developing a brand identity that not only attracts festival-goers but also fosters a sense of community and loyalty. Let us help you create merchandise that becomes not just a souvenir, but a cherished memento of unforgettable festival experiences.

EMERALD PACKAGE

  • Brand guidelines includes:

    • Brand Essence

    • Colour palette styling

      • Colour palette usage

    • Typography styling

    • Logo design

      • Primary logo

      • Secondary logo

      • Logomark

      • Logo usage

    Canva brand kit set up

    Design files delivered as PNG, JPEG, SVG and AI

  • 1-2 weeks

  • From 2,250 + GST

GOLD PACKAGE

    • Brand guidelines includes:

    • Brand Essence

    • Brand voice

    • Target audience

    • Brand values

    • Colour palette styling

    • Colour palette usage

    • Typography styling

    • Logo design

      • Primary logo

      • Secondary logo

      • Logomark

      • Logo usage

    • Website usage

    • Social media usage

    Canva brand kit set up

    Design files delivered as PNG, JPEG, SVG and AI

  • 2-3 weeks

  • From $4,000 + GST

DIAMOND PACKAGE

  • Brand guidelines includes:

    • Brand Essence

    • Brand voice

    • Target audience

    • Brand values

    • Colour palette styling

      • Colour palette usage

    • Typography styling

    • Logo design

      • Primary logo

      • Secondary logo

      • Logomark

      • Logo usage

    • 2 Brand pattern

    • 6 x Social post templates

    • 6 x social story templates

    • 6 x Social Ad templates

    • Website usage

    • Social media usage

    Canva brand kit set up

    Design files delivered as PNG, JPEG, SVG and AI

  • 3-4 weeks

  • from $6,000 + GST

WHY BRANDING?

  • Our Small Business Branding service helps you establish a professional image that instils confidence in your customers and sets you apart from competitors. From logo design to brand guidelines, we'll ensure that every aspect of your brand reflects the professionalism and quality of your business.

  • We believe that consistency is key to building brand recognition, and we'll work closely with you to create a cohesive visual identity that is instantly recognizable and memorable. By consistently applying your brand elements across all touchpoints, we'll help you create a strong and recognizable brand presence.

  • Our Small Business Branding service helps you connect with your target audience on a deeper level by creating visuals that resonate with their interests, preferences, and emotions. Whether your target audience is young and trendy or mature and sophisticated, we'll tailor our design approach to speak directly to their needs.

  • In today's crowded marketplace, it's more important than ever to stand out from competitors. Our Small Business Branding service helps you differentiate yourself by creating a unique and memorable brand identity that sets you apart and makes a lasting impression on customers.

The Design Process

RESEARCH

I begin by diving deep into the essence of the business, understanding its unique personality, audience, and objectives. Through extensive research and exploration, I meticulously identify the key elements that will shape the brand identity: the colour palette, typography styling, icons, illustrations, and overall vibe. Each element is carefully selected to evoke the desired emotions and resonate with the business’s target audience.

IMPLEMENTATION

Once the foundational elements are established, I apply them consistently across every design asset, ensuring a cohesive and impactful visual identity. Whether it's website graphics, social media content, or merchandise, every piece is thoughtfully crafted to align seamlessly with the established brand guidelines. This holistic approach not only enhances brand recognition but also fosters a sense of authenticity and trust among festival-goers.

FINAL DELIVERABLES

One of the key aspects of my process is the development of detailed brand guidelines. These guidelines serve as a roadmap for my clients, providing clear instructions on how to effectively implement and maintain the Business’s identity across all touchpoints. From logo usage and colour codes to tone of voice and imagery guidelines, every aspect is carefully documented to ensure consistency and coherence in the brand's communication.

FAQs

Our frequently asked questions for designing small business’s branding across Australian and New Zealand festivals.

  • Our branding process begins with an in-depth consultation to understand your business, target audience, and objectives. From there, we develop a strategic plan and create a visual identity that reflects the essence of your brand and resonates with your customers.

  • We take the time to thoroughly research and understand your business's unique personality, values, and target audience. By incorporating elements that resonate with your audience and evoke the desired emotions, we ensure that the branding reflects the essence of your small business.

  • We create a wide range of design assets to support your small business's branding efforts, including logos, business cards, letterheads, social media graphics, and more.

  • Absolutely! We work closely with you to understand your vision and preferences, whether it's a specific design theme, color scheme, or visual style. Our goal is to bring your vision to life while staying true to your small business's identity and objectives.

  • Our approach is rooted in creativity, strategy, and attention to detail. We take pride in delivering memorable design experiences that help small businesses stand out and make a lasting impression on their audience.

  • Turnaround times vary depending on the scope and complexity of the project. We strive to deliver high-quality design assets in a timely manner, keeping you informed every step of the way and accommodating any deadlines or time constraints. Our projects range from 2 weeks to 2 months depending on deliverables.

  • We offer two revisions as a base for our projects. Once the hero poster is created all other design assets are based around that. Our goal is to exceed your expectations and create design assets that effectively communicate your festival's message and vision.

  • While we primarily focus on design and branding services, we can provide recommendations and assistance with printing and production if needed. We work with trusted partners to ensure high-quality results that align with your festival's branding standards.Item description

  • As a freelance graphic designer, I utilize a diverse array of design software to craft compelling branding collateral. My toolkit includes industry-standard programs such as Photoshop, Illustrator, and InDesign. These powerful tools enable me to bring your brand vision to life with creativity and precision.

  • Absolutely! As part of my services, I'll establish your Canva brand kit and customise all your social media templates within the platform. This ensures convenient access for you, allowing seamless management of your branding assets.

  • Absolutely! I'm more than happy to assist you in setting up your Adobe Library with our latest brand assets. This includes organising folders with fonts, logos, colour palettes, and any other essential design elements you may need. Let's ensure seamless access to all your branding resources for efficient design workflows.